Refill & Reuse

Client: Pentel of America
Work: Sketchnotes Illustration & Animation
Use: Social Media, Youtube Ads

Challenge

Pentel was looking for a way to depict important sustainability facts and their new initiatives for a presentation that would eventually become an animated explainer video.

Opportunity

Presenting an orderly, guided journey from how users interact with writing utensils to what could be.

Solution

Using the power of metaphor turns information into a journey of the imagination, while delivering it’s original intention – to educate.

• Create an optimistic, informative & non-judgemental tone

• Write a long and short version of script for quick apprehension

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