Hermès Flagship Grand Opening | Topanga, CA
For the exclusive grand opening of their new two-story Topanga flagship boutique, Hermès engaged me to design a highly personalized, luxury guest activation. The high-concept evening hosted the brand’s top collectors and global executives alongside a curated lineup of avant-garde entertainment.
The brief required translating the individual essence of each guest into a live, 1950s French editorial-inspired portrait. Every guest was stylized wearing a signature Hermès top hat, custom-tailored in real time to symbolize their distinct personal passions.
Each custom illustration was rendered live on premium, heavy-weight Hermès-embossed cotton cardstock, creating an elite, tactile keepsake. The demand for these bespoke artifacts was continuous throughout the night, with lines extending across the entire duration of the gala.
This activation marks our studio’s ongoing partnership with the brand, following our collaboration for their Topanga debut.
